2018年11月20-21日 | 中國,上海, The Langham Shanghai Xintiandi

會後研討會

9:00 am - 12:00 pm Workshop C: Leveraging Design Thinking in Customer Journey Mapping

Andrea Mantovani - Head of Ecommerce APAC Moleskine
         Implementing customer journey mappings to transform products and services
         Utilising data and technologies for greater customer insights and to improve customer journeys
         Balancing desirability, feasibility and viability in innovation to meet customer demands
         Developing an action plan to translate customer journey insights into seamless customer experiences
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Andrea Mantovani

Head of Ecommerce APAC
Moleskine

1:00 pm - 4:00 pm Workshop D: Leading Customer-Centric Culture Transformation across the Organisation

         Demonstrating the value of a customer-centric transformation
         How to influence customer-centric change across individuals, teams, business units and offices
         Empowering internal stakeholders and nurturing champions for successful change transformation

* 活動內容有可能不事先告知作更動及調整。