會議第1天 - NFC Track(2012年4月25日, 星期三)

last modified: 24 January '12

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08.00

Registration

08.50

Chairman's Opening Remarks

09.00

Brett King – The Big Shift Keynote Presentation

Mr. Brett King

Brett King is the bestselling author of BANK 2.0 and the founder of Movenbank - a new direct mobile banking proposition in the US. BANK 2.0 has received widespread industry acclaim and has been a #1 bestseller in the UK, USA, Germany, Japan, Russia...

Learn about the 3 Phases of Behavioral Disruption and

How social media can empower or shatter your brand ambitions
How modality tends towards simplicity through more usable interactions
How the adoption rate of new technology innovations is actually speeding up

› Mr. Brett King, Author Bank 2.0 & Chairman, Movenbank

Joint Plenary: Driving Business Excellence with New Growth Platforms

09.40

Mega Panel: Uncover the power of collaboration in implementing innovative platforms to drive revenue growth

Strengthen your competitive position by collaborating with key stakeholders to drive game changing technology
Making innovation a reality – the practical aspects to implementing cutting edge solutions in your organization to generate revenue growth
Forge strategic channel partnerships to engage in resource sharing and explore new market opportunities to provide mobility and flexibility

10.20

Break for Exhibition Opening Ceremony

10.30

Exhibition Opening Ceremony and Tour of Show Floor

12.00

Power Lunch Sponsored by Omnipay

12.55

Chairman's Opening Remarks

Partnership & Collaboration for an Integrated Ecosystem

13.00

Towards an interoperable future: Driving service, standards and certification in NFC

Mr. Koichi Tagawa

Koichi Tagawa is the General Manager of Global Standards and Industry Relations Department that is in charge of technology standards and technology industry relations of the FeliCa Business. Since 2002, he has supported the popularization of NFC and ...

The move towards industry standardization with NFC – the latest device and platform benchmarks as commercialization takes off
Coordinating with various stakeholders to create a viable business model for NFC offerings
Certifying devices to assure compliance with standards to reach global interoperability

› Mr. Koichi Tagawa, Chairman, NFC Forum

13.30

Looking to the future of NFC products and services a Korean perspective

Mr. Seungchul Byun at Cards & Payments Asia 2012

The lessons from NFC implementation in Korea – Learn about working with
NFC in the telecommunications industry – using the mobile phone to simplify to create a seamless experience
Innovative NFC applications to spread awareness and drive usage within your existing your consumer base

› Mr. Seungchul Byun, Manager Payment Convergence Business Team, Korea Telecom

14.00

Roundtable: Footing the NFC bill – How should the respective stakeholders collaborate?

The move towards industry standards – collaborate with key players to implement an interoperable NFC solution
How to work with various members to create a viable business model for NFC technologies
Leverage on the strengths of various stakeholders to overcome hurdles in NFC implementation

14.40

Afternoon Refreshments

15.15

Learning from experience – Discover the opportunities and key issues in NFC Based mobile payments

Analysing the major areas of concern in NFC implementation and what that means for your business
Managing the NFC roll out process – shifting from trials to commercialisation
Understanding the various mobile payment models and what would work best for your business

Mobile Payment Applications

15.45

Assembling & Extending Mobile Payment Ecosystems

Ms. Elizabeth Duke at Cards & Payments Asia 2012

Mobile payments business models and value creation opportunities
Key considerations and challenges for creating a truly cohesive and productive ecosystem
The role of the mobile wallet in accelerating the transition to mobile NFC payments

› Ms. Elizabeth Duke, Head of Sales Asia Pacific, C-SAM

16.10

Panel: Payments on the ubiquitous mobile platform – working with key stakeholders to create a business model for success

Mr. Didier Durand

He began his career in 1993 in France Telecom Group. From 1998 to 2002, he was group internal auditor and had done recommendations to the top management of audited entities. He then joined the mobile activity as business owner on prepaid and...

Mr. Amit Purohit

Lead Product development, Marketing and Business Development functions for Mobile Commerce at Tata Teleservices Limited. Currently conceptualizing and launching use-friendly Mobile Based Prepaid Payment instruments which would allow customers to do...

Mr. Fariq Cader

Fariq has been the Senior GM- New Business Development and Mobile Commerce from January 2010 till present. He has achieved MBA and BA from University of Colombo and is an Associate Member of Institute of Chartered Accountants’ of Sri...

Interoperability a key driver of success -Creating standards for the mobile payments platform
A regional vantage point on mobile payment options; from prepaid and WAP to NFC enabled devices
Consider the end-user perspective – What is holding back the mass adoption of mobile payments in Asia?

› Mr. Didier Durand, Director Mobile Contactless Services, Orange
› Mr. Amit Purohit, Deputy General Manager & Head- Product, Marketing & Business Development, Mobile Commerce, Tata Teleservices Limited
› Mr. Fariq Cader, Senior General Manager of New Business, Dialog Axiata PLC

16.50

Mobile commerce in action – Discover the practical aspects of implementation

Mr. Fariq Cader

The critical factors of success in commercialising mobile payments
Joining forces with telecommunication operators and chip manufacturers to champion NFC implementation
Recognise the potential setbacks in structuring a standardized NFC payment solution